Let’s face it. We live in a fast-paced, online world. How many times a day do you Google something or someone? It’s a safe bet that if you and 3 other fabulous actors are up up for the same role, the producer or casting director will be Googling all of you. What will they find? What kind of impression will you make? The good news is, you CAN take control over how you’re perceived online!
Here are three ways to create an impressive Google-able online footprint, giving you an edge over the competition.
1. Your Own Website
Your website is the super-hero of marketing tools - the one place online where you have complete control over the content! If you don’t already have one, don’t panic! These days, there are so many different ways to create your site.
If you’re a DIY kind of person, try Wix, Squarespace, Wordpress, or Website Builder - the list goes on.
If you don’t have time for one more thing on your to-do list, or if you are a self-described techno-phobe, a web designer might be your best option. Plenty of those out there to choose from (me included)!
However you get there, a website is a must-have to build your Google-ability.
2. Keep It Updated
Just having a website is not enough - you must update it regularly!
Did you ever visit an actor website (or any website, for that matter) and see that the last update was 3 years ago? What was your impression? My guess is that you might have wondered if they’re still in the business, or maybe they just don’t work a lot. Not good! But when a website is up-to-date, it leaves the visitor with confidence that this actor is professional and busy.
Plus, regularly updating your site really helps you with Search Engines, making you very Google-able.
3. Social Media
Using social media is super smart. Why? It’s free marketing. Let me repeat that... Free. Marketing. It’s also a great tool to build your online credibility.
I know for many of us, the sheer volume of social options can be overwhelming. My advice is to pick two or three platforms you really enjoy, and stick to those.
Be sure to post mindfully and regularly. It’s easy, using a free app like Bufferapp.com or Hootsuite.com.
Now you’re Google-able AND time-savvy!
Are you ready to get your online mojo revved up and ready for its close-up? Set up some time to chat with me and I’ll be happy to help you bring your Google-ability to the next level!
Posted on April 12, 2016
by Amy Russ filed under