Everything listed under: Online Domination Strategy A Peek at My Headshot Prep List Since last week’s post was all about headshots, including awesome tips and tricks from a casting director and a top photographer (click here if you missed it), I thought I’d share some insights from my own latest actor headshot session - just over a week ago - with the awesome Lauren Toub. Read More... January 30, 2018 ... Your Actor Headshot Guide We’re all about the photos: as an actor, they’re a critical component of your online presence and cast-ability. Is a brand-spanking new headshot one of your resolutions this year? Read More... January 23, 2018 ... 5 Steps + Resources for the DIY Actor Website If you’re an actor, you probably already know that a website is the superhero of marketing tools. If you’re a thrifty actor, you may have decided to go the DIY route and are wondering where to start and what resources are available to you. Never fear! I’ve put together a list of five steps and resources to... Read More... November 7, 2017 ... #WebPresence Series with Elise Arsenault, Part 5: How to Choose Website Colors Two colors and an actor walk into a bar… er, website. What happens next? It all depends on the choices you make.There is a lot of meaning in color, especially when selecting them for your actor website. Join me to learn how many and what kind of colors to choose (and how), as well as symbolism and other considerations to make (and why). Read More... August 15, 2017 ... #WebPresence Series with Elise Arsenault, Part 4: How to Decide on a Domain Name It starts in the address bar. Who are you, and how do you want people to know you? Your domain name sets the tone of you and your actor website from the get-go. But what domain name is best? What if yours is taken?Here are tips and tricks to set yourself apart and put dibs on the perfect domain, even if you have a common name or other obstacles. Read More... August 8, 2017 ... #WebPresence Series with Elise Arsenault, Part 3: When Should I Update My Website? Your website is a living, breathing representation of you. And, while many bones of your website stay current for awhile, a regularly updated website is one of the easiest ways to gain credibility. Ready to get your wheels turning? Join me for a few minutes to learn how often to update your website as well as some inspiration for update ideas... Read More... August 1, 2017 ... #WebPresence Series with Elise Arsenault, Part 1: Do Actors Need a Website? I sat down with Elise Arsenault, a working actor and career coach for actors, to discuss the must-haves for actors in today’s digital age. Whether you’re tech-savvy or not, people (cough Casting Directors) need to find you. Think about it: the harder it is to find you, the less likely you are to get the work. And while social media serves many valuable functions, it may not be the perfect all-in-one solution you think it is.Learn how to rock your web presence starting with the must-haves in this 5-part series! Read More... July 18, 2017 ... Marketing On a Budget You hear it all the time: Actors need to market themselves online. But just how do you do it when money is tight?Never fear! Here are some cheap (and free!) ways you can market yourself to become the actor that everyone is talking about. Read More... June 20, 2017 ... 8 Elements All Actors’ Websites Need By now, you already know an actor should have a website. But do you know exactly what needs to go on it? I sat down with Backstage to break down the eight basic elements every successful actor website has. Make sure your site has these elements so you’re on the right track to booking more work! Read More... June 6, 2017 ... Why All Actors Should Have a Personal Website In this digital age, Google is everyone’s best friend; when we want to learn more about something, we look it up! The same principal applies to actors. Any casting director, agent, or manager will search for an actor and expect to see information on them. I sat down with the folks at Backstage to talk about being an actor in the Age of Google. Read More... May 23, 2017 ... Let Color Help Tell Your Actor Story Online If you want your actor website to stand out, it must tell your unique story by painting a picture of who you are and how you can be cast for the decision-makers in the industry. One way to accomplish this is through color. But if you’re like a lot of actors I work with, choosing a color palette for your website can make you break into a sweat. There are so many colors to choose from—how can you possibly narrow them down? Luckily, I have a simple process I use with my clients. It makes choosing your colors fun and easy, and I’m happy to share it with you! Read More... May 2, 2017 ... Why Editorial Photos (Not Just Headshots) Are Important For Your Career Does your website tell your unique story? Does it reflect who you are in the industry right now, as well as where you want your career to go? Does it make visitors feel like they know you or that they’d like to get to know more? If you’re like a lot of actors, this describes your dream website. The problem, though, is that most actors don’t know how to achieve it. When I work with a custom client, I let them in on a little secret sauce that adds personality and that special something to their online presence. It’s been so helpful, I’m gonna share it with you. I call it “photo mojo.” Read More... March 28, 2017 ... Why Every Actor Needs a Website + What It Should Have As a professional actor and founder of Actor-Webs, I’m often asked if an actor really needs a website. Since we live in such an online, on-the-go world, my answer is a resounding yes!I mean, think about it. What do you do when you hear about a new restaurant? My guess is you google it. If you can’t find its website, chances are high that you get frustrated, move on, and forget that you were ever interested in that restaurant.The same goes for actors. Potential employers and colleagues WILL google you, so it makes good business sense to have a professional website that shows up when they search and represents you with the content you want them to see, along with an easy way to get in contact. Read More... February 7, 2017 ... My Number 1 Tip for your Actor Website Actors often ask me for that one website design tip that will make their site stand out. I used to say there really isn’t one answer. There is so much that goes into making a great website, how could I pick just one tip?But after really thinking about it, it dawned on me there actually IS one tip that will lead to an awesome, kick-ass site. So here goes ... my number one actor website design tip: Read More... January 31, 2017 ... Beyond the Headshot - 4 Crucial Marketing Tools As a professional actor, you already know a headshot and resume are necessary to promote your career.But there are so many other ways to market yourself. Here are four crucial marketing tools that go beyond the headshot. Take a look and see what you might be missing! Read More... January 24, 2017 ... Want A Worry-Free Actor Website? An actor website is crucial in today’s market. But getting one set up and online may be confusing at first - even to some of the most tech-savvy.There used to be two ways to get your actor website online. I've listed some pros and cons of each: Read More... January 17, 2017 ... 5 Tips To Make Your Website Stand Out If you're an actor, a great website is essential in today's market. The truth is if you don't have one, you could be missing out on opportunities.But just having a website isn't enough. You risk creating a bad impression if your website looks dated or amateurish. You want a site that looks professional and that highlights your cast-ability and personality.Don't worry! Whether you work with a designer or go the DIY route, I've got you covered. Here are my top 5 tips to make sure your website makes a great impression: Read More... November 8, 2016 ... Do I NEED to blog? This week's Ask Amy post comes from Michael who wondered, "Do I really NEED to blog on my actor website?"Thanks for your question, Michael. I hear you. I know as actors we have a lot on our plates, and adding "write a blog post" to our to-do list can seem daunting.But there are great reasons to add a blog section to your website, and I don't want you to miss out on opportunities. Read More... November 1, 2016 ... How Can I Build My Mailing List? A couple of weeks ago I asked if you guys had any burning questions, and was blown away by all the responses! So I'm thrilled to begin my first Ask Amy post!Today's question comes from Debbie. She asked, "How do I create a useful and cheap landing page with pop-ups to help build my mailing list?"Hey, Debbie - thanks for your question! Read More... October 25, 2016 ... What Does Your Actor Website Say About You? When a casting director Googles you, what will they find?Let’s face it - just having a website isn’t enough. Your website is often your introduction to people in the industry. Why not grab the opportunity to create a winning first impression!Here are my top 3 tips to create a website that stands out: Read More... September 20, 2016 ... No News To Post? 4 Ideas To Get You Started Regularly updating the Latest News section on your website is one of the best ways of making you look like the busy and professional actor you are.But maybe you haven’t booked anything in a while, and you’re wondering what to write about. Don’t panic! Here are 4 ideas to get you started: Read More... September 6, 2016 ... 4 Free Tools Every Actor Should Use Who doesn't love free stuff? I know I do - especially when the free stuff is super-useful and makes my life easier!I’ve put together this list of free online tools every actor should know about. Check them out and let me know what you think! Read More... August 9, 2016 ... Use Your Website & Blog to Create Actor Opportunities Allison Volk is The Blog Babe: she helps her clients be seen, be heard and be found online. Allison is also an actress and writer based in Los Angeles, CA. Connect with Allison on Twitter at @allisonvolk or Facebook at www.Facebook.com/BlogBabe. More information at www.theblogbabe.com. Read More... July 26, 2016 ... Why Less Really Is More Have you ever been to a NYC diner? The kind with the menu as long as a phone book? I’m talking pages and pages of yummy food to choose from... Kinda overwhelming, isn’t it?Well, the same can be said of too many photos or too much information on your actor website. In my experience, there's a lot that goes into crafting a site, but one of the most important steps is the fine art of editing. Knowing what materials to utilize, and what to leave at home can be game-changing. Read More... July 19, 2016 ... Be A Hyperlink Hero Right now you might be asking, “What the heck is a hyperlink, Amy?” I’m so glad you asked! :) It’s a word or phrase on your website that links to another webpage. Click here for an example. Adding hyperlinks to your website is a great way to offer your visitors more info, such as a link to buy tickets to your next show. Read More... June 7, 2016 ... "Do I Have Enough Material For A Website?" I get asked this question all the time, and not just from newbie actors fresh out of school. You’d be surprised how many professional, talented, working actors begin to sweat when faced with putting their professional credits online. I can see the self-doubt flash across their faces as they look at me, almost embarrassed by their perceived lack of momentum, roles, or experience. The great news is, no matter if you’re just starting out or if you’re a seasoned pro, you almost certainly have enough material for an actor website that tells your story. And I’m going to show you how! Read More... May 31, 2016 ... Choose Your Website Colors in 4 Easy Steps If you’re like a lot of actors I work with, one of the things that can send you into instant overwhelm is deciding what colors to use for your website. I get it - you understand how important your website is and creating it can be a big investment (of time, or money, or both). But choosing your website colors shouldn’t be torture! Check out my 4 steps to finding a color scheme that will rock your website: Read More... May 17, 2016 ... Boost Your Google-ability Let’s face it. We live in a fast-paced, online world. How many times a day do you Google something or someone? It’s a safe bet that if you and 3 other fabulous actors are up up for the same role, the producer or casting director will be Googling all of you. What will they find? What kind of impression will you make? The good news is, you CAN take control over how you’re perceived online! Here are three ways to create an impressive Google-able online footprint, giving you an edge over the competition. Read More... April 12, 2016 ... 7 Signs Your Website Is Obsolete Your actor website - it’s your online calling card. You want it to reflect your personality and professionalism, keep folks posted about your gigs, and showcase your body of work. But if your site looks dated or obsolete, visitors might assume the same about you - not the look you’re going for! In this week's tip, I'll show you how to determine if your site needs a refresh. Read More... April 5, 2016 ... Can Social Media Help You Get Cast? Social media is literally changing the way projects are cast. Don’t believe me? Check out this article from Variety. All other things being equal, if three actors are up for a role on a big project, chances are the actor with a substantial social media following will nab the role. This means that if you’re savvy, you’ll start building your social media empire BEFORE you’re up for a series regular. Read More... March 29, 2016 ... Hosting & Domains - What's The Difference? As a web designer, I often get asked to explain the difference between a domain name and hosting and if you need both to have a website. Often, the client asking me will look a little sheepish, as if they think they should already know the answer. I can assure you that many people don't know the basics, so I'm going to break it down for you. I promise, once you learn it this way, it'll be easy to remember! Read More... July 7, 2015 ... Actor and web designer Amy Russ helps actors showcase their cast-ability, personality, and professionalism with simple, effective, and affordable websites. Grab her free Rock Your Website Success Tips here.