Everything listed under: online-domination-strategy

  • Why Editorial Photos (Not Just Headshots) Are Important For Your Career

    Does your website tell your unique story? Does it reflect who you are in the industry right now, as well as where you want your career to go? Does it make visitors feel like they know you or that they’d like to get to know more? If you’re like a lot of actors, this describes your dream website. The problem, though, is that most actors don’t know how to achieve it. 

    When I work with a custom client, I let them in on a little secret sauce that adds personality and that special something to their online presence. It’s been so helpful, I’m gonna share it with you. I call it “photo mojo.”  Read More...

  • Why Every Actor Needs a Website + What It Should Have

    As a professional actor and founder of Actor-Webs, I’m often asked if an actor really needs a website. Since we live in such an online, on-the-go world, my answer is a resounding yes!

    I mean, think about it. What do you do when you hear about a new restaurant? My guess is you google it. If you can’t find its website, chances are high that you get frustrated, move on, and forget that you were ever interested in that restaurant.

    The same goes for actors. Potential employers and colleagues WILL google you, so it makes good business sense to have a professional website that shows up when they search and represents you with the content you want them to see, along with an easy way to get in contact.  Read More...

  • My Number 1 Tip for your Actor Website

    Actors often ask me for that one website design tip that will make their site stand out. I used to say there really isn’t one answer. There is so much that goes into making a great website, how could I pick just one tip?

    But after really thinking about it, it dawned on me there actually IS one tip that will lead to an awesome, kick-ass site. So here goes ... my number one actor website design tip:  Read More...

  • Beyond the Headshot - 4 Crucial Marketing Tools

    As a professional actor, you already know a headshot and resume are necessary to promote your career.

    But there are so many other ways to market yourself. Here are four crucial marketing tools that go beyond the headshot. Take a look and see what you might be missing!  Read More...

  • Want A Worry-Free Actor Website?

    An actor website is crucial in today’s market. But getting one set up and online may be confusing at first - even to some of the most tech-savvy.

    There used to be two ways to get your actor website online. I've listed some pros and cons of each:   Read More...

  • 5 Tips To Make Your Website Stand Out

    If you're an actor, a great website is essential in today's market. The truth is if you don't have one, you could be missing out on opportunities.

    But just having a website isn't enough. You risk creating a bad impression if your website looks dated or amateurish. You want a site that looks professional and that highlights your cast-ability and personality.

    Don't worry! Whether you work with a designer or go the DIY route, I've got you covered. Here are my top 5 tips to make sure your website makes a great impression:  Read More...

  • Do I NEED to blog?

    This week's Ask Amy post comes from Michael who wondered, "Do I really NEED to blog on my actor website?"

    Thanks for your question, Michael. I hear you. I know as actors we have a lot on our plates, and adding "write a blog post" to our to-do list can seem daunting.

    But there are great reasons to add a blog section to your website, and I don't want you to miss out on opportunities.  Read More...

  • How Can I Build My Mailing List?

    A couple of weeks ago I asked if you guys had any burning questions, and was blown away by all the responses! So I'm thrilled to begin my first Ask Amy post!

    Today's question comes from Debbie. She asked, "How do I create a useful and cheap landing page with pop-ups to help build my mailing list?"

    Hey, Debbie - thanks for your question!  Read More...

  • What Does Your Actor Website Say About You?

    When a casting director Googles you, what will they find?

    Let’s face it - just having a website isn’t enough. Your website is often your introduction to people in the industry. Why not grab the opportunity to create a winning first impression!

    Here are my top 3 tips to create a website that stands out:  Read More...

  • No News To Post? 4 Ideas To Get You Started

    Regularly updating the Latest News section on your website is one of the best ways of making you look like the busy and professional actor you are.

    But maybe you haven’t booked anything in a while, and you’re wondering what to write about. Don’t panic! Here are 4 ideas to get you started:  Read More...

  • 4 Free Tools Every Actor Should Use

    Who doesn't love free stuff? I know I do - especially when the free stuff is super-useful and makes my life easier!

    I’ve put together this list of free online tools every actor should know about. Check them out and let me know what you think!  Read More...

  • Use Your Website & Blog to Create Actor Opportunities

    Allison Volk is The Blog Babe: she helps her clients be seen, be heard and be found online. Allison is also an actress and writer based in Los Angeles, CA. Connect with Allison on Twitter at @allisonvolk or Facebook at www.Facebook.com/BlogBabe. More information at www.theblogbabe.com.  Read More...

  • Why Less Really Is More

    Have you ever been to a NYC diner? The kind with the menu as long as a phone book? I’m talking pages and pages of yummy food to choose from... Kinda overwhelming, isn’t it?

    Well, the same can be said of too many photos or too much information on your actor website. In my experience, there's a lot that goes into crafting a site, but one of the most important steps is the fine art of editing. Knowing what materials to utilize, and what to leave at home can be game-changing.  Read More...

  • Be A Hyperlink Hero

    ActorWebs - Be A Hyperlink Hero

    Right now you might be asking, “What the heck is a hyperlink, Amy?” I’m so glad you asked! :)

    It’s a word or phrase on your website that links to another webpage. Click here for an example.

    Adding hyperlinks to your website is a great way to offer your visitors more info, such as a link to buy tickets to your next show.  Read More...

  • "Do I Have Enough Material For A Website?"

    ActorWebs - Do I Have Enough Material For A Website?

    I get asked this question all the time, and not just from newbie actors fresh out of school. You’d be surprised how many professional, talented, working actors begin to sweat when faced with putting their professional credits online. I can see the self-doubt flash across their faces as they look at me, almost embarrassed by their perceived lack of momentum, roles, or experience.

    The great news is, no matter if you’re just starting out or if you’re a seasoned pro, you almost certainly have enough material for an actor website that tells your story. And I’m going to show you how!  Read More...

  • Choose Your Website Colors in 4 Easy Steps

    ActorWebs - Choose Your Website Colors In 4 Easy Steps

    If you’re like a lot of actors I work with, one of the things that can send you into instant overwhelm is deciding what colors to use for your website. I get it - you understand how important your website is and creating it can be a big investment (of time, or money, or both). But choosing your website colors shouldn’t be torture! Check out my 4 steps to finding a color scheme that will rock your website:  Read More...

  • Boost Your Google-ability

    ActorWebs - Boost Your Google-Ability?

    Let’s face it. We live in a fast-paced, online world. How many times a day do you Google something or someone? It’s a safe bet that if you and 3 other fabulous actors are up up for the same role, the producer or casting director will be Googling all of you. What will they find? What kind of impression will you make? The good news is, you CAN take control over how you’re perceived online!

    Here are three ways to create an impressive Google-able online footprint, giving you an edge over the competition.  Read More...

  • 7 Signs Your Website Is Obsolete

     

    Your actor website - it’s your online calling card. You want it to reflect your personality and professionalism, keep folks posted about your gigs, and showcase your body of work. But if your site looks dated or obsolete, visitors might assume the same about you - not the look you’re going for!

    In this week's tip, I'll show you how to determine if your site needs a refresh.  Read More...

  • Can Social Media Help You Get Cast?

    ActorWebs - Can Social Media Help Me Get Cast?

    Social media is literally changing the way projects are cast. Don’t believe me? Check out this article from Variety.  All other things being equal, if three actors are up for a role on a big project, chances are the actor with a substantial social media following will nab the role. This means that if you’re savvy, you’ll start building your social media empire BEFORE you’re up for a series regular.  Read More...

  • Hosting & Domains - What's The Difference?

    Actor-Webs Blog:  Hosting and Domains - What's the Difference?

    As a web designer, I often get asked to explain the difference between a domain name and hosting and if you need both to have a website. Often, the client asking me will look a little sheepish, as if they think they should already know the answer. I can assure you that many people don't know the basics, so I'm going to break it down for you. I promise, once you learn it this way, it'll be easy to remember!  Read More...


Amy Russ, Actor-Webs Founder Actor and web designer Amy Russ helps actors showcase their cast-ability, personality, and professionalism with simple, effective, and affordable websites. Find out the crucial 5 First Steps to creating a website that stands out in her free video training here.