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Beyond the Headshot - 4 Crucial Marketing Tools

As a professional actor, you already know a headshot and resume are necessary to promote your career.

But there are so many other ways to market yourself. Here are four crucial marketing tools that go beyond the headshot. Take a look and see what you might be missing!

1. Website

You didn’t think I’d leave this one out, did you? :) An actor website has become an industry standard - just like a headshot/resume. There are a couple of ways to get a kick-ass actor website. But even if you have zero in your budget, you can still get started with a free site at about.me. Now there is simply no excuse for not starting your online empire right this minute!

2. Email Marketing

Why send postcards when you can send a monthly email? My favorite app is MailChimp, which is free for up to 2,000 subscribers. Super easy and green, too! Just make sure to ask for permission before adding anyone to your list. Spamming is never sexy, and it ain't good marketing, either!

3. Postcards

Okay, so not everyone will want to give up their email address to you. That’s okay! The good old postcard is an awesome way to keep in touch every month. But don’t get a bunch printed out ahead of time. Print them as needed at places like SendOutCards or AmazingMail. It will save you loads of time as well as the pain of seeing a sad stack of out-of-date postcards sitting in your closet, unsent.

4. Social Media

Social media is free marketing. Let me type that again... Free. Marketing. When used strategically, it’s a great tool to build your online credibility and relationships. But be careful not to fall down the rabbit hole. These sites are made for you to kill time, so be mindful of how you’re spending yours.

And there you have it - four marketing tools that go beyond the headshot!

Your turn. Which of these could you add to your routine? Give it a try and be consistent with your actions. It’s time to go beyond the headshot!

And if you’re feeling up for it - let me know what marketing tools you love to use in the comments below!


Amy Russ, Actor-Webs Founder Actor and web designer Amy Russ helps actors showcase their cast-ability, personality, and professionalism with simple, effective, and affordable websites. Find out the crucial 5 First Steps to creating a website that stands out in her free video training here.